Accra, July 28, GNA – Major Albert Don Chebe (retired),
Director-General of the Ghana Broadcasting Corporation (GBC), on Monday
announced that
the collection of television license fees would start
from the beginning of August, to enable GBC perform effectively as a
public service broadcaster.
Major Chebe said this at a forum to throw more light on the
issue, and educate the public to understand the reasons behind the
payment and the need to pay the fees.
The forum discussed three main issues: the need for public service broadcasting, funding model, and the TV licensing fees.
Organized by the Graphic Communications Group Limited (GCGL), it
brought together panel members from the Ghana Independent Broadcasters
Association (GIBA), National Media Commission, media practitioners and
Dr Charles Wereko Brobby, Chief Executive Officer of Clean Power.
Only the model for sharing out the funds was silent in the law, but
Major Chebe said that was a small issue, adding that sooner or later it
would be fashioned out.
Major Chebe said the TV
Licensing Act, 1966 (NLCD 89) as amended, was not new because it had
been in existence since 1966 and had been amended periodically.
He said the levy was not levied because a family watched TV or any
particular station programmes, but a license for installing and using a
TV receiving set as stated in section 1 clause 1 of the GBC law 1968.
He said TV license fee was created to support public service
broadcasting at a time when there was only one broadcaster, undertaking
public service broadcasting, but today there are several stations some
of which devote time to public service broadcasting especially during
national disaster, emergencies or when we have health alerts or other
external threats to the nation.
Major Chebe said the
TV license fees remained at the 1991 rate of 30 pesewas, while other
fees, school, medical, passport, land water, electricity, received
countless revisions upwards.
He said to determine
whether a public service broadcaster was good, bad or ugly, was the kind
of funding model upon which the broadcaster depended.
The Director-General said South African Broadcasting Corporation (SABC)
adopted the hybrid funding model, and about 13 per cent of SABC’s
budget came from licence fees with over 50 per cent from advertising.
He said Ghana was classified within the countries with a hybrid funding
model even though in reality TV license fees currently contributed
nothing, adding that the last TV license fees in Ghana contributed a
calculable figure was in 2009 when it contributed one per cent
He explained that State Broadcasting was not a public service
broadcasting, because PSBs were supervised by independent trustees or
commissions, like the National Media Commission.
Major Chebe said the confusion in Ghana was arising from the fact that
even though the NMC was a constitutionally mandated body to manage
state-owned media, including GBC, due to the absence of independent
funding like the TV license fee, GBC continued to subsist on subvention
from government, as was the case before the 1992 Constitution came into
force, making it difficult to operationalize the object of the 1992
Constitution which created the NMC to insulate the state-owned media
from governmental control.
He said the implementation
of a realistic collectable fees of GH36.00 per TV per year would
finally remove government chains from GBC, and make it independent,
accountable and completely transparent to all Ghanaians. especially
Ghanaians who are suspicious of the financial ties between GBC and
sitting governments and GBC neutrality particularly during the political
season would guaranteed both in words and in actions.
He said the sharing formula agreed to by stakeholders would ensure that
more private broadcasters would devote air time to discussing
developmental issues that would help accelerate the socio-economic
advancement of the country.
Major Chebe said the
resumption for the collection of the TV license fee shall be largely
mace electronically through the internet by users in Accra and other
parts of the country on the GBC website; tvlicence.com.gh.
For manual payments, users will be able to pay at 175 out of the 368
Ghana Post stations connected on the internet where manual receipts and
licence will be issued these stations for instalment and full payment
respectively.
Mr Akwasi Agyeman, President of the
GIBA, said there was the need to understand what was permissible in
public broadcasting so that if an amount was provided to any independent
broadcaster, they should be in a position to perform as expected.
He said there was still need to educate the public on the TV licence
fees, adding that independent broadcasters also provided PSB in
different shapes and forms.
Dr Wereko-Brobby, CEO
of Clean Power, was the only panelist who resisted the immediate
collection of the fees, because he said the law was silent on the share
out formula.
Mr George Sarpong, NMC
Executive Secretary said even though the law was silent on the sharing
formula there was nothing prohibitive about its
implementation.
Mr Kenneth
Ashigbey, Managing Director of GCGL, who supported the collection of
the fees, said that called on the media to do more reading and involve
professionals on some topical issues to give proper insights, and
provide solutions to some social problems in the country.
Mr Yaw Boadu Ayeboafoh, who chaired the function, said “we have agreed
to PSB, but how to get there is the issue which has called the debates,
adding that the law is not a new law but a revision.
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